👋 HELLOOOOO!!
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Patricia Trincado is a passionate Digital Product Manager with a strong background in industrial design engineering and digital transformation & UX/UI. Over the past year, Patricia has joined Thiga España, where she has worked as a VP of Product in Familiados, a company operating in both B2C and B2B markets. In this role, she has launched new products using no-code tools, allowing for rapid testing, validation, and iteration. Her ability to quickly adapt and innovate has further strengthened the product development process at Familiados.
Also, under her leadership as Product Manager in Familiados before joined Thiga, Familiados has expanded its network of qualified caregivers fivefold and onboarded ten times more families on the app, showcasing her ability to optimize operations and enhance efficiency. She implemented design tools that tripled productivity and significantly improved communication with the development team. She has closely collaborated with agile methodologies within Familiados, ensuring effective and adaptive delivery in a dynamic environment. Patricia is known for her focus on efficiency and optimization.
In addition to her work at Familiados, Patricia is the Designer & CPO behind Ductor, an internationally recognized device aiding people with Alzheimer's. This innovative product has received multiple awards, highlighting its impact on people's lives.
Her passion for innovation and her ability to blend engineering with user experience make her a prominent leader in the digital product design realm.
👩💻 EXPERIENCE
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Digital Product Manager | Thiga
Digital Product Consultancy
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◉ Digital Product Manager | nov. 2023 - now
👩💻 Responsibilities
Define the product vision and strategy, ensuring alignment with the company’s business objectives and market opportunities.
Develop a detailed product roadmap outlining key milestones, deliverables, and timelines for the product launch.
Assemble and lead a cross-functional team of designers, and developers, providing guidance and support to achieve project goals.
Facilitate regular meetings with stakeholders, including engineering, marketing, and sales teams, to ensure cohesive product development and alignment with market strategies.
Conduct thorough market research and competitive analysis to inform product features and positioning, ensuring the product meets market needs.
Engage with customers and gather feedback through surveys, interviews, and usability testing to ensure the product addresses user pain points and delivers value.
Establish key performance indicators (KPIs) such as user acquisition, engagement, and retention rates, and monitor these metrics to track product performance post-launch.
🚀 Achievements
● Launched new products using no-code tools.
● Design and launched new services in a hybrid environment: Digital & Presencial in Pharmacies.
● Rapid testing, validation, and iteration.
● Establishing a product-focused mindset and decision-making based on data-informed approaches.
Digital Product Manager | Familiados HealthTech
App to support family work-life balance · B2C&B2B
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◉ Digital Product Manager | jun. 2022 - jul. 2024 · 2 years
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◉ UX Product Designer | jun. 2021 - jun. 2022 · 1 year
👩💻 Responsibilities
Dialogue and negotiation through stakeholder management, identifying requirements and expectations of our end users for continuous improvement.
Continuous product optimization through hypothesis validation based on user behavior analysis using data-driven & dual-track methods.
Definition of new features and business verticals based on the product's global and strategic vision, contributing to scalability and sustainability.
Product design based on user-centered and holistic vision through UX research & design.
Management of the product roadmap and backlog prioritization through agile methodologies.
Creation and facilitation of sprint designs and organization of MVPs.
🚀 Achievements
● 10-fold increase in families using our services.
● 5-fold rise in qualified professionals available.
● 3-fold improvement in productivity in design and development.
● Establishing a product-focused mindset and data-driven decision-making.
Little Design Teacher | Public University of Navarre
In the title of Industrial Design
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◉ Associate Professor | feb. 2023 - now
👩💻 Responsibilities
Creation of current content on contemporary design topics.
Guiding students in the world of design by showcasing various avenues and possibilities.
Facilitating sessions through circle learning methodology, promoting student engagement and collaboration.
Communicating design content to nurture reflection and critical independence on the subject.
Conducting practical workshops using design thinking methodologies.
🚀 Achievements
● Rating from students: 9.8/10.
● Instilling passion, enthusiasm, and curiosity for design.
CPO | Ductor
Device that facilitates communication with Alzheimer's patients
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◉ Founder & Designer | feb. 2020 - now
🌈 Process & Learnings
Exploration and research of products through technology, design, and user experience with a social well-being purpose.
Research through design following the scientific method: contextual framework-theoretical framework-hypotheses-objectives-applied methodology-design-development-contributions.
Product ideation incorporating AI, specifically the use of deep learning as a fundamental basis for product growth. User-centered design and its environment.
Hypothesis validation through techniques such as shadowing in stays and visits to senior centers and homes. Development of empathy and understanding skills.
Creation of the Ductor brand: visual identity, verbal communication, storytelling, vision, and mission. Communication of Ductor's fundamental pillars.
🏆 Recognitions
● Awarded and featured in the Selected Inspiration Bilbao 2020 book.
● Exhibition at Disseny Hub Barcelona by the ADI-FAD association in Feb. 2020.
● Selected and finalist in the James Dyson Award 2022.
Customer service | GCH Constructions
Construction & Real Estate Developer of Public and Private Housing Nationwide
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◉ Sales and After-Sales Management | may. 2020 - may. 2021 · 1 year
👩💻 Responsibilities
Content creation for social media platforms. Organization of advertising campaigns for promotions through social media.
Administrative management of the supplier payment process.
Communication and direct management with stakeholders in sales, after-sales, and construction.
Organization and prioritization of tasks and inspections in after-sales.
Digitization in administration and construction, streamlining processes and saving costs.
Creation of brochures for home sales, improving communication through design and saving costs and time through digitization.
Creation of monthly cost forecasts and payment organization.
🚀 Achievements
● Digitization of administrative processes and sales channels.
● Streamlining the customization process in the supplier area.
● Enhancement of customer communication.
Mechanical Design Engineer | FuVeX
Company specializing in the creation of industrial drones for Naturgy & Correos
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◉ Industrial Designer | abr. 2018 - abr. 2019 · 1 year
👩💻 Responsibilities
Design and development of technical parts for drones using 3D programs.
Programming of CAD-CAM tools.
Streamlining the drone prototyping process in the workshop.
Management and optimization of drone manufacturing processes.
Implementation of methodologies for obtaining ISO9001 & ISO14001 certifications.
🚀 Achievements
● Double the prototyping process efficiency.
● Increase workshop efficiency fourfold through the 5S methodology.
👩🎓 STUDIES
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Digital Product Manager | Thiga Academy
2024 · 70 hours
● Understand Product Mindset
● Align Problems with Solutions through Product Research
● Learn Digital Business models
● Develop Value Propositions for Product Design
● Enhance Communication in Product Teams
● Formulate Strategy and Product Vision
● Utilize Product Frameworks
● Implement Discovery, Data and Experimentation
● Lead with OKRs and Data-Driven Decisions
● Create the Ideal Enviroment for Product Development
Digital Product Designer | The Hero Camp
2023 · 70 hours
● User Research & Discovery
● Lean Mindset & Delivery
● Product Management Foundations
● Business Skills and Mindset
● CRO Foundations (Conversion Rate Optimization)
● Stakeholder Management & Impact and Influence
● Analytics & Data
● Growth Workshop
● NoCode Workshop
Master's in UX&UI for Digital Transformation | Shifta by Elisava
2020 - 2021 · 1500 hours [60 ECTS]
● Lead and manage an interaction project based on agile methodologies.
● Design Thinking, Trend Forecasting.
● Research and modeling techniques to design user-centered digital experiences.
● Usability principles to design intuitive, effective, and efficient services and applications.
● Information architecture techniques and process visualization to organize experience flows.
● Design the visual and interactive layer of an application from a global perspective.
Postgraduate in Management and Communication of an Applied Design Project| Elisava & ISEC Lisboa
2019 - 2020 · 1500 hours [60 ECTS]
● Write a descriptive report of an applied design project.
● Define a profile of an academic/scientific researcher.
● Communicate the results from a scientific perspective.
● Creation of a research process applied to the specific design: DUCTOR.
Master's Degree in Product Design and Development | Elisava
2019 - 2020 · 1500 hours [60 ECTS]
● Enhance creativity techniques, user-centered design resources, and experimental design applications.
● Understand the current state of product design through the application of acquired knowledge and skills in projects involving collaboration with companies.
● Study the processes of a product development project and various options for industrialization.
● Master different CAD/CAE tools that allow representation, visualization, and simulation of a product's behavior.
● Manage projects, protect and register designs, as well as present the final result to the public.
Bachelor's Degree in Mechanical Design Engineering | Public University of Navarre
2015 - 2019 · 6000 hours [240 ECTS]
● Launching innovative projects; designing and developing products.
● Working with and organizing multidisciplinary teams in projects that connect engineering with its diverse applications.
● Adding value to R&D, business management, and production teams.
● Technical knowledge in areas such as physics, chemistry, mathematics, statistics, mechanics, electronics, and CAD-CAM.
● Skills in teamwork, production organization, dissemination of scientific and design information, spatial vision, strategic vision, and entrepreneurship.
👩🔧 TOOLS
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Glovals
GA4
Trello
Data Studio
Miro
Google Analytics
HotJar
Notion
Airtable
Design
Figma: Design y prototyping
Illustrator & InDesign
WordPress
Instapage
Google Sites
OptinMonster
Rhino & 3D
KeyShot
CREO
AutoCad
SolidWorks
Tech
HTML
CSS
JavaScript
Pascal
Google TagManager
DialogFlow
🦸♀️ SKILLS
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Strengths
Strategic & Holistic Vision
Stakeholder Management
Quick Learner
Communicative
Resourceful
Agile Methodologies
Data-Driven
User-Centered
Soft
Empathetic
Resilient
Creative
Organized
Persistent
Analytical
Team Builder
Hard
Product Discovery & UX Research
Design Thinking
User Stories & Flows
Accessibility
Information Architecture
Web & Native App Design
NoCode Design
OKRs
🦜 LANGUAGES
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English · C1
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And my dear mother said: You will speak English, and that's final 🤐
▶ English Course at EOI - C1.2 2021 | Stays Abroad: Ireland, United Kingdom & USA